Fetaru’s Affirmation Creed Initiative Launched in West Nile

ARUA CITY – The Affirmation Creed Initiative under the Fetaru School of Etiquette and Public Speaking has been officially launched in the West Nile sub-region.

The initiative was launched on Friday, May 8, 2026, at Le Tsuba Grand Hotel in Arua City. Brainchild of Faith Fetaru, the program aims to empower young people through positive affirmations, mindset transformation, effective communication, emotional intelligence, leadership development, and character formation.

The Fetaru School of Etiquette and Public Speaking was founded last year, born out of Fetaru’s extensive experience in image consultancy and personal branding.

The launch of the Affirmation Creed Initiative marks the beginning of a nationwide movement seeking to restore confidence, purpose, discipline, identity, hope, and responsible citizenship among Uganda’s youth.

The Affirmation Creed is designed to speak directly to the hearts and minds of learners, youth, institutions, and communities by promoting intentional positive thinking, self-belief, respectful communication, leadership values, and personal responsibility.

The initiative will be implemented through school outreaches and assemblies, leadership and mentorship sessions, public speaking and confidence-building programs, mental and emotional wellness conversations, community engagements, media campaigns, advocacy programs, and training sessions for students, teachers, parents, and youth leaders.

Speaking at the launch, Faith Fetaru said the Affirmation Creed Initiative is a national program that aligns with Uganda Vision 2040, the African Union Agenda 2063, and the United Nations Sustainable Development Goals 4, 5, 8, 10, and 17.

“This is not just for the Fetaru School of Etiquette and Public Speaking alone. This is a collective initiative for our youth. It is our way of contributing to education,” Fetaru said.

She added: “We live in a time where many young people struggle with fear, low self-esteem, hopelessness, and lack of direction, even when they are talented. This initiative is here to show them that they are great, they are capable, they can lead, and they can positively transform their communities and nation.”

Fetaru emphasized that true transformation begins from within. “When young people change the way they think, they can change the way they live and how they impact their communities,” she noted.

She explained that the initiative is starting with schools because education must go beyond academics to include confidence, communication, emotional intelligence, values, and leadership.

The flagship program under the initiative, dubbed “Speak to Impact,” has already transformed over 1,600 people across more than 12 countries through both in-person and online sessions in just one year.

Representing Arua City Mayor, Kalsum Abdu Fadimula, the Arua City Secretary for Social Services welcomed the initiative and pledged the council’s full support.

“As a government, we pledge our total support. That is why the entire education sector is represented here. We shall do all that is necessary to ensure this initiative succeeds,” Fadimula pledged.

Nelson Onzima, a teacher at Arua Public Secondary School, who spoke on behalf of head teachers in West Nile, commended Fetaru for the initiative. He wished that more young people would emulate her example of innovation and purpose-driven action.

Businesswoman Ann Hope Anguyo congratulated Fetaru for bringing the initiative back home. She noted that West Nile’s strategic location bordering DR Congo and South Sudan, coupled with hosting the third-largest refugee settlement in the world (Bidi Bidi), presents numerous untapped opportunities for the youth.

“Opportunities are there, but our young people often do not see them. Let us encourage our children with kind words so they know they are destined for greatness. We must instill in them the belief that they can actually do it,” Hope said.

Ivan Aita, a student leader at Arua Public Secondary School, expressed gratitude for being part of the launch.

“I am greatly inspired and encouraged. I now see Fetaru as a role model. I’m proud that this initiative has been brought to West Nile, and I would be very happy if Arua Public SS becomes one of the first schools to implement it,” Aita said.

In her concluding remarks, Charity Kevin Lenia, the Vurra Constituency MP Elect said through positive affirmation and mentorship, this initiative is creating an environment where students can constantly be reminded of their worth, ability and potentials.

“Words are very powerful. What a child repeatedly hears and speaks can shape their mindset and influence their future. I’m especially inspired by the vision of establishing clubs in schools, through this initiative, these clubs will provide safe and empowering spaces for students to grow, learn and support one another on their journey of self-discovery,” Lenia said.

“As we launch the Fetaru Affirmation Creed Initiative today, let this not simply become words recited in schools but a culture that transforms lives, builds confidence, inspires leadership and nurtures a generation that believes in itself,” Lenia stressed.